Bailey's Blog

This week we finished up our textbook, "Essentials of Social Media Marketing". It is crazy that we are already nearing the end of this class and semester. Through the last semester I have learned so much about marketing through social media, especially through this book! Through the quizzes, videos, infographics, and text, Stukent, the publisher of the book, provided us with more than enough information on how to successfully navigate different social media apps and utilize them with marketing. I never really understood how crucial different social media apps were when companies market but after reading this book, it is easy to understand. Whether it be YouTube, Tik Tok, Instagram, or Facebook, knowing how to use these, and other apps, in the most efficient way is very beneficial to not only a company but their consumers.  Through this past semester, my eyes have been opened to the world of social media. Before taking this class, I thought social media was just a place where

This past weekend was one of the most fun weekends this semester! It's hard to believe that there are only a couple weekends left here in Ada. Friday night we started off with a pasta dinner at our senior girl's house. The food was delicious and it was such a good time hanging out with everyone and bonding. The next day we had our one and only home meet, so we rested up after the dinner and hung out. I was excited to be racing at home, and it couldn't come soon enough.  Saturday morning eventually came, and I got ready for the meet. I was racing the 1500 today so I was one of the earlier events. It was such a nice day! It was warm and sunny, something we haven't really seen much of. I ended up doing decent in my race, placing 6th with a new personal best time. After I raced, I went and saw my family and hung out with them as the meet progressed. I also was able to see some of my friends from other schools that were at the meet which was really nice. After it ended, I gr

  This week in my class we discussed social media marketing campaigns. At first, I wasn't really sure what exactly they were but now I know how much of a crucial role that they play in marketing. Launching a social media marketing campaign is important, so how exactly do you do that? Before you even launch the campaign, it is important to do two things: establish your goals and choose the idea, theme, and type of your campaign. You have to know what you want the campaign to accomplish, while also having a strong campaign that resonates with whatever your target audience is. The next steps are to determine the budget and outline what exactly your campaign paramerters are. It is crucial to lay out what resources the campaign will need so you know which funds should go where. When it comes to campaign parameters, they include hashtag uses, contest guidelines, and so on. Incentives can also be included to get more people involved by offering a reward in return. During the actual campai

  This weekend I was able to travel home for Easter, which I was extremely happy about. I had a lot of things planned for those short 3 days at home, but I knew I would have fun doing them. To start off the weekend, on Friday I had the pleasure of attending one of our family friend's wedding. The wedding was located about 45 minutes away from my house at this beautiful venue that overlooked a river and forest. It was such a pretty place! The wedding was a lot fun, and it was such a great day celebrating one of our close friends and her newly wedded husband. The next morning, I woke up early for a big day ahead. Even though I was at home on "break", I was racing at the All-Ohio Championships at Ohio Wesleyan, which was only 10 minutes from my house. Part of me was excited to race at another track meet, but another part of me wished I could relax at home and not worry about racing. Since the meet was in my hometown, a lot of my friends from high school came and watched me r

This week I had the pleasure of recording my first ever podcast for class. At first, I was a little skeptical about how it would go, but it actually turned out pretty decent in my opinion. For my podcast I decided to research an issue involving social media in public relations. After searching for quite some time, I settled on covering ethical issues that arise when using social media. To no surprise, there was a lot of information covered about this topic. For starters, a lack of transparency, unreported endorsements, consumer privacy breaches, and misrepresentation of a brand or organization are just a few examples of improper uses of social media. It is important for a company to remain ethical throughout their social media usage. It is important for companies to engage with their followers through social media, but it has to be in a way that doesn't take advantage of their users. Consumers put trust in the apps they are using and if the apps are dishonest, that creates an iss

This past weekend was one of the most fun yet busiest weekends this semester. I started off my weekend with an early morning track meet at Oberlin. It was only a two-hour drive so compared to the week before, it was a lot shorter. I was racing the 1500 at this meet which was a way shorter and faster race than the 5k. Needless to say, I'm not a fan of the 1500. I am definitely a longer distance runner, so I didn't really enjoy racing it, but it's good to get that experience and work different muscles in our legs. I hung out with some of my best friends, Tessa, and Olyvia, as well as Maus. We were dancing, laughing, joking around, and overall having a good time. My parents and other extended family came to watch me race because a lot of my aunts and uncles are from around that area. It was so great seeing everybody! The meet only lasted 4 hours, which is pretty short for a track meet. I was happy to be getting back to campus before dark for once because that doesn't happe

  TikTok, the social media platform that through quarantine became one of the most popular apps on the internet. Chapter 11 of "Essentials of Social Media Marketing" looks into why TikTok is such a prominent social media app and how marketing plays a huge role in it.  With over 689 million monthly active users, TikTok is a perfect app for companies to market in. Although marketing through TikTok is just getting started, it's already shown much potential and is influential towards businesses. There are over 1000+ brands that use TikTok business accounts and out of these brands, they on average receive 200,000+ content views per post. This is well above average for other social media platforms. Most people believe that TikTok is geared towards the younger generation only, but that isn't entirely true. Although TikTok's main users are between the ages of 10-29, the platform is also attracting a larger and older audience. Most people spend on average 52 minutes a day

This past weekend we had our first outdoor track meet of the season in Indianapolis at Marian University. It ended up being a 15-hour day, with the bus leaving at 6:15 in the morning and not returning until 9:45 at night. Needless to say, I was exhausted by the time we got back. I started my first outdoor season for ONU by racing the 5k. Right before my race it started to rain, and it did so the entire race. I didn't mind though; I actually like racing in the rain. I ended up running a decent time (sub-20), but I know I can do better as the season progresses. I've been dealing with iron deficiency, so it's been a little bit of a struggle but we're getting there! My parents came to the race which I was so excited about. The last time I saw them was spring break and although it wasn't that long ago, I still missed them so much. My parents are my best friends and whenever I'm home from school I spend a lot of time with them. Since I live just over an hour away from