Social Media Podcast
This
week I had the pleasure of recording my first ever podcast for class. At first,
I was a little skeptical about how it would go, but it actually turned out
pretty decent in my opinion. For my podcast I decided to research an issue
involving social media in public relations. After searching for quite some
time, I settled on covering ethical issues that arise when using social media.
To no surprise, there was a lot of information covered about this topic.
For
starters, a lack of transparency, unreported endorsements, consumer
privacy breaches, and misrepresentation of a brand or organization are just a
few examples of improper uses of social media. It is important for a company to
remain ethical throughout their social media usage. It is important for
companies to engage with their followers through social media, but it has to be
in a way that doesn't take advantage of their users. Consumers put trust in the
apps they are using and if the apps are dishonest, that creates an issue.
Another
big issue we see with social media is consumer privacy. If user data is
breached and spread without their knowledge, that creates not only ethical but
legal issues as well. It is important when dealing with social media in public
relations to not take advantage of their users. Although data can be very
valuable to the company, their user’s privacy and loyalty will remain more
valuable than you think.
Social media is a very powerful tool and is heavily used when working in
public relations. It is crucial for a business to remain ethical while
utilizing social media or problems will arise. To hear more about how ethics
plays a role in social media through public relations, click the link to listen
to my podcast!
You did great on the podcast! Your voice was very professional and the information was very intriguing. I think you did great with your content and the audio was perfect. It was very organized and easy to comprehend, making for a great podcast. Good job Bailey!
ReplyDelete