Marketing with Pinterest

-

Have you ever heard of an app where the main concept was to "Pin" different things that you liked? Well if so, then you probably know of the app I'm talking about then. Pinterest is a social sharing network where people can share and discover different ideas. Chapter 8 of "Essentials of Social Media Marketing" highlights this app and how marketing plays a huge role in it.

The app itself is pretty simple, with only 3 major components to it. The home feed is essentially one of the most important aspects of the app. It shows Pins saved by the people you follow as well as other topics and boards. The Pins that you see on your screen when you open the app likely include an image or video, description and potentially a link to an online source. After clicking on a Pin, users can choose to save, comment and share. They are then moved to a board that is created by users, combining different Pins with different ideas. Overall, the app is fairly easy to navigate through. 

Although the app is simple and easy to use, there is still a strategy behind the content. It is advised for brands to pin anywhere between 5-30 times a day. The content they are pinning should be of high quality. The weekend has been proven to be the best time for pinning, with Saturday showing the most promising times. 

Pinterest is an app that is so simple yet is so crucial in many brands.


 

Comments

Post a Comment

Popular posts from this blog

Final Blog

-
Image
I can't believe I am writing my last and final blog for this semester! Through the last couple of months, I have really enjoyed blogging about my life and what we were doing in class. This past week has been bittersweet as my friends and I are spending as much time with each other that we can on campus until this fall. I'm excited for a nice little break and to go home but I'm sad that I won't be living with my best friends. For this final blog, I thought it would be appropriate to highlight some of the best memories I have from this second semester: 1. The snowstorm that canceled classes and practice for 2 days! My friends and I had a movie marathon, a snowball fight, and hung out until 5 in the morning. It was so much fun, and our football friends and I got closer.  2. My brother and his best friend Skip visiting and spending the weekend with me here! They watched me race at our indoor track meet, grabbed dinner at Beer Barrel and El Campo, went to mass, and hung out.
Read more

First Outdoor Track Meet!

-
Image
This past weekend we had our first outdoor track meet of the season in Indianapolis at Marian University. It ended up being a 15-hour day, with the bus leaving at 6:15 in the morning and not returning until 9:45 at night. Needless to say, I was exhausted by the time we got back. I started my first outdoor season for ONU by racing the 5k. Right before my race it started to rain, and it did so the entire race. I didn't mind though; I actually like racing in the rain. I ended up running a decent time (sub-20), but I know I can do better as the season progresses. I've been dealing with iron deficiency, so it's been a little bit of a struggle but we're getting there! My parents came to the race which I was so excited about. The last time I saw them was spring break and although it wasn't that long ago, I still missed them so much. My parents are my best friends and whenever I'm home from school I spend a lot of time with them. Since I live just over an hour away from
Read more

Lima Trip!

-
Image
  No race this weekend? No problem. Lima trip it is! This past weekend was my first free weekend since being back this semester. My coach had myself and a few others not race to let our legs rest for conference this week and it was so nice! With all this free time, I knew I wanted to spend my day doing something fun, and a little trip to Lima was exactly what I needed.    Larkin, Abbi, and I left for Lima with Starbucks in our hands and money in our pockets waiting to be spent at the mall. Going to the mall is very dangerous for me because I always know I'm going to walk out of there spending more money than I anticipated. To no surprise, that's exactly what happened. I ended up buying these cute black yoga pants from American Eagle and a brown tank top. They both were so cute I couldn't pass them up! Larkin and Abbi spent way more than me, making me feel a little better about my purchases.   After shopping for an hour or so we grabbed lunch at Panera and talked a
Read more