Marketing with Twitter

 

When you hear the word "tweet" what do you think of? Do you think of the sound that a bird makes? Or do you think of the social media app Twitter? Whatever you have picked, is ultimately correct. But today, I'm going to be talking about one of the most popular communication apps, Twitter. Chapter 6 of "Essentials of Social Media Marketing" highlights how marketing plays a huge role in the app.

 

Twitter can be a very powerful tool for businesses to market. While it allows users to search for deals, contact the company, and read reviews, it provides many more benefits for the business itself. 

 

The app allows businesses to discover what's happening. For a business to succeed, it's important for them to know what conversations people are having about their company while also contributing to them to help their business. Twitter also helps businesses increase their brand awareness. Through tweets, posts, or likes, businesses can regularly communicate with their following while also increasing it. Outside of brand awareness, Twitter has created a platform where businesses can offer customer service to their followers. Instead of calling a number or visiting a website, Twitter users find it much easier and beneficial to contact customer service through the app. The last benefit of Twitter would be that it allows businesses to connect with customers, brand advocates and influencers. These three groups are crucial in forming connections and promoting your business.

 

Twitter is an app that has changed the world of business and it doesn't have any intentions of stopping.