Marketing with Facebook
Facebook: one of the most-used social media platforms in the
entire world, yet it is one that doesn't seem like it would be the most
popular. If you were to ask your parents or grandparents what their most used
social media app was, chances are they would say Facebook. But if you were to
ask you friends or your siblings, it is reasonable to assume they would answer
with either Snapchat, Tik Tok or Instagram. Chapter 4 of "Essentials of
Social Media Marketing" highlights the marketing aspect of Facebook and
important things about the app that most of us don't even think of.
There are many different aspects to Facebook. Whether it be the
Facebook Business Suite or Facebook Zero, the app has been developed to provide
more opportunities than to share just pictures, videos, or life updates with
your friends. What was once a simple app has now turned into an outlet for big
corporations, small businesses, advertisements, new games, but most
importantly, a place for people to stay connected.
Facebook has many components that make it such an impactful app.
As we all know, the app has the basic components such as likes, comments,
shares, etc. Over the years though, the list of components has grown. We now
have hashtags, GIFs, call-to-action links, videos, Messenger, and the list goes
on and on. As time goes on, the app has become more advanced. Businesses thrive
on Facebook by posting pictures of their products, posting job opportunities or
even just getting their name out there through advertisements. Ordinary people
such as you and I can open Facebook and find everything we could possibly need.
Whether it be checking in on our friends, buying products from Facebook
Marketplace, trying out that new game, or just scrolling aimlessly through not
knowing what we are going to find, the app has been accustomed to our needs.
The
marketing strategy behind Facebook is beneficial for all, proving why it is the
most-used social media platform in the entire world.
Our age group gives us the perception that Facebook is an unpopular platform. The truth is that Facebook is one of the most useful social media platforms. Businesses can use Facebook to reach their target audiences at little to no cost. This was especially vital during the pandemic when all businesses were shutdown. One day, I might decide to join the Facebook community. Until then, I will continue to study and learn how it impacts the business world.
ReplyDeleteI do agree that the platform has our age group thinking that it is meant for older people, but it really is not. There is so much that you can do with Facebook, including shopping, sharing photos or videos, playing games, and connecting to your friends and family. This platform is much greater than our generation has made it out to be. I use Facebook almost everyday to keep up with my friends and family and occasionally share about my life. It is a very useful app and I plan to keep using it regardless of the image of it being for older generations.
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