Bailey's Blog

I can't believe I am writing my last and final blog for this semester! Through the last couple of months, I have really enjoyed blogging about my life and what we were doing in class. This past week has been bittersweet as my friends and I are spending as much time with each other that we can on campus until this fall. I'm excited for a nice little break and to go home but I'm sad that I won't be living with my best friends. For this final blog, I thought it would be appropriate to highlight some of the best memories I have from this second semester: 1. The snowstorm that canceled classes and practice for 2 days! My friends and I had a movie marathon, a snowball fight, and hung out until 5 in the morning. It was so much fun, and our football friends and I got closer.  2. My brother and his best friend Skip visiting and spending the weekend with me here! They watched me race at our indoor track meet, grabbed dinner at Beer Barrel and El Campo, went to mass, and hung out.

This semester, our Social Media class did a lot with a simulation called "Mimic Social". Mimic Social was the world's first ever social media marketing simulation, and it turned out to be pretty effective. Through the simulation, people completing it would do various tasks such as post targeted social media ads, schedule influencers and content, balance their budget, and so on.  The simulation was geared towards a company called Buhi, an e-commerce and retail bag supplier. Through the simulation, it was our job to advertise, promote and try to sell Buhi products through different social media outlets and influencers. The content we posted, as well as where and when it was posted, effected how the advertisement was received by others. There were many rounds where we would do this, and after each round, data would be collected. We could see how many impression or clicks there were while also seeing how much revenue we earned.  Overall, I really enjoyed doing this simulation